The informational program of support of the Russian culture

The informational program of the Ministry of culture and mass communications on the popularization of the historical and cultural heritage of Russia

The informational program of the Ministry of Culture and mass communications of the Russian Federation was prepared and carried out by "IFD Kapital". It is aimed at the cultural growth of citizens of Russia and the creation of awareness among the population and youth about the rich cultural heritage of our country and the masterpieces of Russian painting recognized all over the world.

In order to carry out the program "IFD Kapital", an agency "Narodnaya initsiativa" ("National initiative") made an agreement with the state museums. According to the agreement they have rights to use pictures of Russian artists in social advertising. Works of such great painters as Vrubel, Serov, Korovin, Malevich, N. Rerih and Venetsianov are already involved in the program and this list will be constantly growing.

We use informational materials with pictures, authors' names, descriptions of art styles and interesting facts during the whole year (from January to December). All the materials are placed in the outdoor advertising of various sizes and in the national business press. The schedule of the advertising campaign in 2007 is as follows: Moscow, St.-Petersburg, Nizhniy Novgorod, Perm, Rostov-on-Don, Saratov, Volgograd.

Media:



Alexey G. VENETSIANOV, "Reapers"
Russian Museum, St-Petersburg
Alexey G. Venetsianov was one of founders of a genre art in Russian painting. The genre art is one of the basic genres devoted to revealing private and public human life. Venetsianov meaningly aspired to realistic images. He believed that realism was the main task of any painter. In his estate, Safokovo, he ran a school for serfs and children from poor families. Since1820 the main theme of his works was the rural life of peasants. It became an independent genre of painting. His painting "Reapers" (1820) testifies to this.



Kazimir S. MALEVICH, "Self-portrait"
Russian Museum, St-Petersburg
Kazimir S. Malevich, a Ukrainian Soviet artist, is one of the founders of suprematism - an art movement in avant-gardism formed in Russia in 1913. Suprematism is an art focused on fundamental geometric forms such as squares, circles, rectangular, triangles and crosses of different colours.
Absolute originality and regection of stereotypes are distinctive attributes of the works of Malevich and avant-garde style as a whole.